Brand Voice for Bad Bitches
Before you know how your brand looks, you need to understand how your brand feels.
You Have No Idea Who Your Brand Is–And It Shows
We get it, building a brand voice that is authentic, intentional, consistent, and strategic is exhausting. There are a bunch of terms that all sound similar but mean completely different things. There are so many steps, you’re not quite sure where to start. And if you’re keeping it 100–you’re not even really sure WTF a brand voice is.
“Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.”
– Larry Ackerman
If design is the body and strategy is the mind, brand voice is the soul
Your brand's voice is the foundation that informs the way your brand shows up in the world. It’s the combination of brand strategy, messaging, and personality that come together to create the feelings that your audience will ultimately take away from your brand.
And Without A Solid Brand Voice, You’ve Likely Struggled To:
Create a cohesive, consistent brand that you (or anyone else) can truly become obsessed with
Delegate your brand’s copywriting to anyone but yourself (ughhhh)
Actually articulate your brand’s values, vision and mission in a way that really resonates
Land on branding that has felt ownable and uniquely you (vs just trendy or cute)
Communicate WTF your brand does in a way that is eloquent…but also stands out from competitors…but is also fun and exciting…but also is incredibly clear (YIKES–THAT’S A LOT OF THINGS).
Speaking of competitors…you’ve probably struggled to get clarity on exactly who those guys are and how what they’re doing is affecting you.
Land the clients you actually want. Not the ones you kinda want. Not the ones that check almost every box. Not the ones you only take because you gotta make money…but the clients you cannot fucking wait to work with. The ones you were thinking of when you were creating that product or structuring that course… THOSE PEOPLE.
Understand Your Brand’s Voice Like Never Before
The truth is, the most qualified person to build your brand’s voice…is you.
When a copywriter creates your brand voice, they spend hours getting to know you. They send questionnaires, host discovery calls, cyberstalk you and do everything in their power to see your brand the way you do.
That’s because the vision for the brand–what it stands for, why it exists, who it stands to help most and how–is the clearest in your mind.
There's only oooonnnnneeeee tiiiiiiiiiiinnnyyyyyy problem: you’re not a copywriter.
That’s where we come in.
We wanted to bridge the gap between your deep understanding of your brand, and our brand-voice-building knowledge and expertise.
We Know What You’re Thinking–Who Are These Baddies?
Led by Copywriter and brand voice expert, Yessy Downs, the Oxford Comma Collective is a team of BIPOC, Queer, and women writers who help small business owners develop the strongest and most authentic brand voices.
During her career, Yessy has built, implemented, and upheld the brand voices of some of the biggest brands in the game including Uber, Burger King, Dunkin, Diner’s Club, Boeing, and Samsung–just to name a few.
In 2020, Yessy decided to use her skills to help Black, Brown, and Queer folx get their businesses off the ground using the same foundation that those multi-billion dollar businesses were using.
Using their signature Four D’s method, Oxford Comma Co. has created over 100 brand voices in just two years, and now we’re pulling back the curtain and sharing our process and knowledge with you.
Brand Voice for Bad Bitches
It’s time to get clear AF on who your brand is
Brand Voice for Bad Bitches is a four-section, 250-page workbook that breaks down every single thing you need to create your brand’s voice. Broken out according to our signature framework–the Four D’s–Brand Voice for Bad Bitches, takes you through the entire brand voice development journey. You’ll learn what every single element is, have all the tools to develop a brand voice all on your own, and be fully prepared to hand it off to other members of your team to create strong consistent brand communications.
Your brand is the single most important investment you can make in your business.
–Steve Forbes
Build Your Brand Voice Like the Pros
We said it once, and we’ll say it again–only whack bitches gatekeep, so we didn't pack any punches. We packed Brand Voice for Bad Bitches with the exact same framework we teach our copywriters internally and use to create 5-figure brand voices for our clients.
We Know What You’re Thinking…
$597 seems like a lot of money. Brand voice sets the foundation for a strong and consistent brand, and consistency has been proven to show a whopping 33% increase in revenue. And at 250 pages, Brand Voice for Bad Bitches costs about $2 per page, which is a steal considering the amount of knowledge we’ve packed into this puppy.
250 pages…that’s a lot of pages. And it is, but we break it down into sections and subsections and sub-subsections to make every single part super digestible and easy to follow.
I already have some of my elements created. Congrats, that’s an amazing start, but the truth is that those elements are just that…a start. Once you’re done with this workbook, you’ll have a brand voice and brand messaging elements that feel cohesive–because they will be.
I’d rather have someone do this for me. Learning how to build a brand voice does not mean you have to DIY it. But this book is filled with information that will help you decide who the right person to build your brand voice is. And, once you've decided, you’ll be prepared to make better decisions and be a better partner, because you’ll know your shit, too.
“I’m A Baddie, But Am I The Right Baddie For This?”
Let’s see– Brand Voice baddies:
Are not freelancers. They are business owners–CEOs, if you will.
Understand the importance of branding and are ready to invest the time and money it takes to get it right.
Are self-motivated. This is a workbook. Not a course, not a service. It’s a resource that will require you to put in some work. And you need to make sure you’re about that life.
Are ready to level the fuck up and see their business grow.
Are not wishy-washy bitches. You know what you want from your brand and are ready to make some clear decisions to level it TF up.
Give a fuck about their brand’s messaging.
What’s Inside:
We build every brand voice using our signature method: The four D’s of Dopeness: Discover, Define, Develop and Deliver.
One.
Discover
Research, research, research. We’re going to teach you to self-audit your brand, conduct in-depth competitive and out-of-category audits and start identifying some key cultural considerations for your brand.
Two.
Define
This is where we help you get suuuuuuuuuuuuuuuuper fucking clear on who your audience is. We teach you how to conduct audience research and how to build out strong, actionable audience personas that will make building out the rest of your brand communications muuuuch easier.
Three.
Develop
This is where you’ll start to mold the personality–including the persona, tone, rules, archetype–and the foundational messaging of the brand–both internal and external. This is where we’ll teach you how to develop things like core values, mission, vision, positioning, brand purpose, brand promises, brand narrative and much much more.
Four.
Deliver
And then we help you craft the core communications for your brand: bios, taglines, word banks, and–of course–that incredible manifesto.
You’re Just Four Steps From
Streamlining your responses and reactions
Having a brand that is hellllla recognizable
Delivering a consistent message that builds trust and loyalty
Relating more deeply to your dream audience
Being in control of conversations and shaping strong–maybe even polarizing–brand opinions
Developing a style and personality that’s exclusively yours
Cutting out jargon and sales talk, authentically engaging with customers and building relationships that actually last
Reassuring your clients by letting them know what they can expect from interactions with your brand
Building a beautiful, engaged community around your brand
Providing clear guidelines for your brand communications (did someone say “delegate?”)
Consistent and on-point communications that don’t have to be to be written by you
Let Us Answer Some of Your Q’s, Boo
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Of course! We made the workbook into an editable PDF that you can print or edit using Adobe or any program that handles PDF editing (we’re word people, not tech people–sue us!).
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Because of the digital nature of the product, we cannot offer any refunds. All sales are final. But we doubt you’ll want to!
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The beauty of the workbook is that it is completely self-paced, but it’s a lot of work. We recommend really taking your time with all the sections and subsections. The recommended time is 8 weeks. But feel free to take more or less time, depending on what you need!
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We’ve filled this workbook with tips to help you craft better copy for your brand. However, learning to build a brand voice does not mean you have to DIY it. This workbook is also a great resource for baddies who want to outsource their brand-voice-building. Completing Brand Voice for Bad Bitches will help you make more informed decisions, provide better feedback and be a more collaborative partner.
